Cummins Brand Standards
It all starts here. Use this guide as a high-level overview of how the Cummins brand standard come to life.
Our Philosophy
Cummins recognizes that the success of our brand depends on listening to and understanding our customers, empowering our employees to achieve excellence, following our brand standards, and innovating in response to market trends. Our brand is represented by both tangible and intangible elements that create our visual identity. Our logo, color palette, marketing materials, letterhead, signage, and messaging are all tangible representations while our brand promise, personality, and positioning are intangible.
Together these tangible and intangible elements define our sensory identity. If you have a WWID, we encourage you to log in to learn more detailed information about how we demonstrate, strengthen, reinforce, and promote our brand promise of powering our customers through innovation and dependability.